In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder, Lead Strategist & Social Media Content Creator of
Oh Snap! Social,
Karlyn Ankrom.
When asked about trends in social media, Karlyn emphasized the power of video and the importance of showcasing expertise and authenticity. She encourages business owners to repurpose content, such as podcast interviews or media appearances, to reach a wider audience.
She further talked about the ever-changing rules and regulations of social media platforms and the importance of diversifying one's online presence beyond social media. Karlyn advises building an email list and exploring other platforms like podcasts to ensure a sustainable business, even if social media platforms were to disappear.
Karlyn also discussed the current state of Twitter, describing it as the "wild wild west" of social media. She advises businesses to continue using it but to measure the metrics and stay updated with the platform's changes.
Karlyn shared that Oh Snap Social has recently made a conscious shift to serve purpose-driven organizations and business owners. This decision underscores the agency's commitment to helping businesses that are positively impacting their communities.
Carlin also touched on using AI tools, particularly ChatGPT, which she uses for speed and ideation. She mentioned using it for leadership communication and repurposing content but emphasized that it will never replace human interaction. She also mentioned Pinterest as a platform that may be worth keeping an eye on, especially for driving referral traffic to websites.
Key Points from the Episode:
- Oh Snap Social's focus on purpose-driven organizations
- The power of video and showcasing expertise and authenticity in social media
- The current state of Twitter and the need to measure metrics and stay updated
- The importance of creating original content in short-form videos
- The use of AI tools like ChatGPT for speed and ideation
- Emerging social media platforms like Clubhouse and Pinterest
- Determining client fit based on goals and long-term approach to social media
- The impact (or lack thereof) of verification on social media platforms
About Karlyn Ankrom:
Karlyn Ankrom is a social media expert emphasizing the importance of a strategic and consistent online presence. In today's evolving social landscape, he advocates focusing on key social networks and understanding the target audience to create meaningful content. Consistency is crucial for success, starting with a manageable content schedule and gradually expanding output.
Knowing the audience is vital, and Karlyn encourages creating audience personas to tailor content better and engage with them on their preferred platforms. He suggests a diverse content mix, combining brand elements with curated content, owned content, and sales/promotions.
Karlyn emphasizes setting measurable goals and having a social media manual to guide marketing efforts, from attracting prospects to converting them into customers. He offers valuable insights and actionable tactics through consultations for individuals, businesses, and brands seeking to maximize their social media impact.
About Oh Snap! Social:
Oh Snap! Social is a social media management and reputation management service. They aim to help businesses build a positive reputation and meaningful connections with their customers on various social media platforms. They understand the significance of social conversations in shaping a brand's image and recognize its impact on existing and potential customers.
Oh Snap! Social assists clients in developing effective social strategy systems, ensuring that efforts put into social media management pay off with increased likes, follows, and engagement. However, their focus goes beyond mere metrics, emphasizing the importance of establishing genuine connections with the audience and fostering loyalty and support for the business.
By offering comprehensive social media management and reputation management solutions, Oh Snap Social aims to ensure businesses maintain an excellent online reputation and thrive through meaningful interactions with their customer base.
Tweetable Moments:
08:40 - "Stop overthinking it. It's literally a ten-second, seven-second short or reel. It's there and gone."
15:17 - "Show up as who you are and who you're meant to be and your authentic self and people will gravitate towards you."
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Links Mentioned in this Episode:
Want to learn more? Check out Oh Snap! Social website at
https://ohsnapsocial.com/
Check out Oh Snap! Social on LinkedIn at
https://www.linkedin.com/company/oh-snap-social/
Check out Oh Snap! Social on Facebook at
https://www.facebook.com/ohsnapsocial/
Check out Karlyn Ankrom on LinkedIn at
https://www.linkedin.com/in/karlynankrom/
Check out Karlyn Ankrom on Twitter at
https://twitter.com/Kar_lyn
Check out Karlyn Ankrom on Instagram at
https://www.instagram.com/ohsnapsocialkarlyn
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