The Don's Table Seth Godin - The Art of Impact and Insights on Business Storytelling
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Jan 8, 2024 
Join us as we sit down with Seth Godin, mastermind in marketing and change-making. Discover the secrets to standing out as a small business, the importance of authentic storytelling, and the future of AI in content creation. Explore the challenges of navigating the digital age, building a passionate team, and the power of storytelling in marketing.
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Seth Godin's Email Marketing Origin
- Seth Godin pioneered email marketing by recognizing attention scarcity, not channel scarcity.
- His company Yoga Dine achieved exceptionally high open and response rates early on.
Brand is Experience, Not Logo
- A brand is more than a logo; it is the energy, promise, and connection you consistently deliver.
- People form brand perceptions from your presence and story, not just visuals.
Identify Your True Audience
- Define who would truly miss you if you stopped showing up to identify your smallest viable audience.
- Focus on delighting that specific niche instead of trying to be for everyone.