Seth Godin - The Art of Impact and Insights on Business Storytelling
The Don's Table
00:00
The Power of Storytelling and Social Obligation in Marketing
In this chapter, they discuss the importance of maintaining an identity and creative process in business, rather than being influenced by industry trends. They use the example of Tom's shoes to illustrate the power of storytelling and social obligation in marketing. They also mention the challenges of selling coffee as a commodity and emphasize the need to create compelling stories around the product to generate conversation and spread the brand.
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Transcript
