As the world continues to change, it's becoming more and more important to build your business on a foundation of innovation. Today, on the Kelly Roach Show, I am breaking down:

1. The Underestimation of Innovation

   • Despite being at the heart of entrepreneurship, innovation is often overlooked because of abundant tools and resources.

2. The Need for Innovation

   • The importance of utilizing the existing tools, resources, and talents in a business for innovation.
   • All businesses go through cycles; the challenge is to achieve better results without additional effort or money.

3. How Innovation Saves Businesses

   • Businesses that prioritize innovation have a better chance of thriving in challenging seasons.

4. Top 5 Ways to Innovate to Elevate in Business:

Links mentioned in today's episode:

1. The Advance Innovation Society: advancesociety.com
2. The Advance Nashville Event: https://advancesociety.org/nashville

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• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method