Marc De Swaan Arons, Founder of IRG - Becoming a 'Da Vinci Marketer'

Marc is an acknowledged practitioner, thought leader, consultant and now teacher in the area of global marketing leadership. After a successful 14-year career with Unilever working in The Netherlands and New York and founding the Interactive Brand Center in 1998 - Unilever’s first global internet marketing innovation centre. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard Business Review (HBR) cover-articles (in 2014 and 2017), and most recently, his article on the Da Vinci CMO article was published by FAST Company. Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences.

Sponsored by School of Marketing.