On The Speed of Culture Podcast, Jill Cress, Chief Marketing & Experience Officer at H&R Block, breaks down how AI, digital transformation, and consumer insights are reshaping the tax industry. From helping Gen Z navigate their first tax filings to leveraging AI-powered tools for real-time tax support, Jill shares how H&R Block is making tax season easier, smarter, and more accessible for all.

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Beyond April 15: How H&R Block’s Year-Round Strategy is Changing Tax Filing with Chief Marketing & Experience Officer Jill Cress