In this engaging conversation, Rob Goudie, a Senior Financial Advisor at Consortium Private Wealth, shares his expertise in direct investment management. He discusses the journey of building a self-licensed advisory practice, emphasizing the need for continuous learning and adapting to client needs. Rob dives into strategies for retaining talent in small communities, the complexities of managing client portfolios, and the importance of technology in streamlining investment communication. His insights are invaluable for anyone looking to enhance their financial advisory practice.
Rob Goudie's firm, Consortium Private Wealth, employs a direct investment strategy that enhances client control and transparency over their holdings.
The innovative marketing approach utilized by Rob leverages educational content on social media to build trust and engage potential clients effectively.
Deep dives
Evolution of Consortium Private Wealth
Consortium Private Wealth evolved from its humble beginnings when Rob Gowdy started his career in finance in a small country town. The firm transitioned to a self-licensed model after separating from larger licensees, allowing for more control over client offerings and financial advice. With a mix of retail clients and direct offerings, the firm has grown to incorporate multiple advisors, fostering an environment that continues to prioritize client needs and strong professional relationships. The evolution reflects a commitment to adapting and learning, as Gowdy emphasizes the importance of having a skeptical and questioning mindset toward financial products.
Advisory Team Dynamics
The team at Consortium Private Wealth consists of five advisors who are also partners in the business, emphasizing a collaborative culture. Rob Gowdy has adapted the traditional approach of requiring lengthy apprenticeships for partners, recognizing the potential in younger advisors who demonstrate commitment and competence. This decision has created a supportive environment where both seasoned and new advisors can contribute, ensuring a dynamic mix of experience and fresh perspectives. The focus is on fostering a community where mentorship and shared success drive both advisor and client satisfaction.
Direct Investment Strategy
Consortium Private Wealth distinguishes itself by maintaining a direct investment strategy, allowing clients to hold investments without intermediary structures that can lead to complications like unexpected capital gains. This approach, which comprises 65-70% of their business, allows for greater control and transparency over client holdings. The firm emphasizes responsible and informed investment choices, often opting for direct shares and businesses with which they have established relationships. Despite the administrative challenges involved, this strategy enhances clarity for clients regarding their investments and tax implications.
Innovative Marketing and Client Engagement
Rob Gowdy's approach to marketing leverages educational content to engage potential clients, moving away from traditional advertising methods. Through platforms like YouTube and TikTok, he shares insights on individual stocks and investment strategies, aiming to build trust and rapport with a broad audience. The innovative use of social media has significantly increased their visibility and client inquiries, as people feel they know Gowdy before they even meet him. This multi-faceted marketing strategy not only focuses on outreach but also encourages client referrals and reviews to bolster credibility and attract new business.
Rob is a Senior Financial Advisor at Consortium Private Wealth. He and James discuss his approach to direct investment management, the challenges and benefits of this model, Consortium's marketing efforts, and Rob's insights on building a successful practice.
Rob Goudie LinkedIn: https://www.linkedin.com/in/robert-goudie-16356430/ Consortium Private Wealth Website: https://www.consortiumpw.com.au/
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