Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data?
This talk from Jared Spool will teach you:
- What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences
- Why techniques like a money-left-on-the-table analysis can show us how metrics impact design
- Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement
Recorded live at Business of Software Conference USA in Boston, MA 2018
For more great videos of BoStalks, visit businessofsoftware.org/videos
