#90 - Building a Brand Through Your Competitive Intel Newsletter | Penny Moran

Adam is joined by Penny Moran, the Head of Competitive Intelligence at Zuora, in the final episode of our three-part series on competitive intel newsletters. Penny shares why she believes competitive intel newsletters are a key element in branding your compete program, how it can be a tool to help draw attention to your program beyond your immediate stakeholders, and how she tailors her newsletter to different audiences.

Get more expert tips on building a competitive intel newsletter with our Competitive Intel Newsletter Guide & Template.  A downloadable slide deck with best practices, the ultimate template, and advice from the best compete pros in the business.

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Key Moments

(00:00) Intro
(02:11) Matt's three tips for writing an intel newsletter
(04:54) Matt's go-to structure and format
(09:51) Delivering intel newsletters to different audiences
(13:45) Giving execs the intel they need
(19:31) Partnering with revenue leaders

Production Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.