This Week in Startups Cana CEO Matt Mahar on launching a "Replicator for beverages," turning a product into a platform, working with The Production Board and more | E1399
Mar 3, 2022
Matt Mahar, CEO of Cana, is on a mission to revolutionize how we drink with their groundbreaking molecular beverage printer. Discover how this device allows for personalized drinks, from sugar levels to flavors, while tackling environmental issues like packaging waste. Mahar shares insights into Cana's pricing strategy and innovative product cartridges. Their vision extends beyond just beverages, aiming to create a platform that could redefine the entire bottling industry, making it more sustainable and consumer-friendly.
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Molly's Cana Visit
- Molly Wood visited Cana's facility and tested their beverage replicator.
- She sampled various drinks, including coffee, flavored water, and a mimosa.
Cana Pricing Strategy
- Cana's first 10,000 replicators are priced at $500, then $799.
- This lower price encourages adoption and aims to reach creators and influencers.
Cartridge Subscription
- Cana's cartridges last a month and automatically re-up.
- Users return old cartridges, and the system learns preferences.