Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.
Special thanks to our sponsors:
In This Episode
- How to find relevant audience insights
- Why data can teach you more about your customers than the customers themselves
- How the film industry uses data to determine who will should star in a particular movie or show
- Why demographics no longer matter for audience segmentation
Resources
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