Nonprofit Lowdown #361- Plugging Donor Leaks Before Year-End
Oct 27, 2025
It’s crunch time for year-end fundraising! Discover the four major leaks in your donor funnel that could be costing you dearly. From ineffective acquisition strategies to confusing donation pages, each leak can derail your momentum. Learn how to optimize donor experiences and capture missed opportunities, all while keeping your commitment to donor retention strong. Plus, get your hands on a handy Holiday Giving Readiness Checklist to ensure your campaign finishes on a high note!
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Year-End Is The Fundraising Super Bowl
- Year-end fundraising is a concentrated sprint where about 30% of donations arrive in the final week. Plan the final week as active fundraising time, not downtime.
Funnels Fail When They Become Sieves
- Many nonprofits treat their donor pipeline like a sieve and lose people through unseen holes. Fix pipeline leaks before scaling donor acquisition.
Segment To Stop Generic Outreach
- Segment prospects and tailor outreach instead of sending generic messaging to everyone. Make donors feel seen by personalizing based on how they joined and engaged.