What Is a Donor Funnel (and Why Yours Might Be a Sieve)

We’re in what I like to call the Super Bowl of fundraising — that mad sprint to December 31st. Before you pour all your time and energy into your year-end campaign, I want to make sure you’re not losing money through hidden leaks in your donor funnel.

In this episode, I break down the four biggest leaks that cost nonprofits thousands every year — and how to fix them before the giving rush begins:
1️⃣ Acquisition – why prospects might not even be paying attention to you.
2️⃣ Conversion – how a confusing donation page can kill your momentum.
3️⃣ Upgrade – the missed opportunities right under your nose.
4️⃣ Retention – the biggest leak of them all.

Plus, I’m sharing a free Holiday Giving Readiness Checklist to help you plug those leaks and set yourself up for a strong finish to the year.

Important Links:

Holiday Giving Readiness Checklist: https://go.rheawong.com/holidaygivingreadinesschecklist

How to Train ChatGPT:  ⁠https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300⁠ 

My Big Ask Gifts Program: ⁠https://go.rheawong.com/big-ask-gifts-program⁠ 

My Book, Get That Money Honey: ⁠https://go.rheawong.com/get-that-money-honey⁠ 

My Newsletter: ⁠https://www.rheawong.com/⁠