011: Making Messages Memorable with Dr. Carmen Simon

Being a great communicator is more than art alone. It’s also science. In this episode, Dr. Carmen Simon shows us the link between brain function and communication results, and explains the brain science behind how we absorb information and turn it into action.

— YOU'LL LEARN —

1) How to harness the psychological action hierarchy of reflexes, habits and goals to communicate easily actionable messages.

2) The importance of repetition, and how to use it to your advantage.

3) The one thing that the top 50 SlideShare presentations all have in common.

Subscribe or visit AwesomeAtYourJob.com/ep11 for clickable versions of the links below. 

— ABOUT CARMEN — 

Dr. Carmen Simon is a renown cognitive scientist who specializes in neuroscience research. She takes a daring approach to persuasion by placing memory at the heart of all decision-making. She is the founder of Memzy, a presentation design and training firm that uses brain science to help business professionals stay on their audiences’ minds long enough to make a difference. Find out more in her new book, Impossible to Ignore, which released this week.

• Carmen's book: Impossible to Ignore: Creating Memorable Content to Influence Decisions

• Carmen’s Company: Memzy

• Carmen’s Twitter page: @areyoumemorable

— RESOURCES MENTIONED IN THE SHOW — 

• Example: Colgate “Every Drop Counts” ad

• Website: wired.com 

• Book: Thinking, Fast and Slow by Daniel Kahneman

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