OhHello Ep.111: Marketing Leader Julie Ginches Shares Lessons on Leadership, Balance, Purpose Today

In this episode, Jeremy Bloom sits down with marketing veteran and advisor Julie Ginches to explore her journey from serial CMO in ad tech to building a purpose-driven consultancy and reclaiming balance. Julie shares hard-earned lessons on leadership, self-care, mindfulness, and why marketing is the connective tissue of the C-suite. They dive into thought leadership as context rather than content, the realities of AI in marketing, and how giving without expectation can shape a lasting career. A grounded, honest conversation about ambition, authenticity, and choosing yourself at every stage of growth.

Takeaways

• Life is a three-legged stool: work, family, and self.

• Marketing is the glue that stitches the C-suite together.

• Always give, no matter what you do in your career.

• The past is your rear-view mirror; don't dwell on it.

• Mindfulness is about being grounded in the moment.

• AI is a collaborative tool that should be used thoughtfully.

• Thought leadership is about context, not just content.

• Companies have no soul; prioritize your independence.

• Entrepreneurship is fulfilling but often undervalued.

• Figure out what you're good at and pursue it. 

Chapters

00:00 Intro and welcome

01:00 Meet Julie Ginches

02:45 From CMO to advisor and founder

04:10 The three-legged stool of life

05:45 Self care as a leadership responsibility

07:20 What CEOs misunderstand about marketing

09:05 Mentorship and giving without expectation

10:45 Emotional resilience and perspective

12:30 Mindfulness in practice

14:20 AI in marketing is underhyped and overhyped

16:10 Balancing AI with human storytelling

17:45 Thought leadership as context, not content

19:10 A career-defining leap

21:00 Advice for the next generation

22:45 Final reflections and closing