What if a hotel could do more than offer a comfortable stay? What if it could become a force for positive change—for its guests, its employees, and the planet? In this episode, we're learning from with Ken and Pam Cruse, co-founders of Soul Community Planet (SCP) Hotels, a groundbreaking hospitality brand dedicated to transforming the industry.

Drawing from their extensive backgrounds in hotel investment and marketing, Ken and Pam share how SCP is redefining hospitality with a purpose-driven approach that blends wellness, sustainability, and community impact. You'll hear how they’re pioneering the concept of "regenerative hospitality," focusing on building hotels that not only serve their guests but also strengthen the surrounding communities and preserve the planet.

From innovative retrofitting strategies to eco-friendly amenities and partnerships with local artisans, Ken and Pam dive into the unique elements that make SCP Hotels an industry standout. They also discuss the importance of creating authentic guest experiences that encourage connection, mindfulness, and well-being—all while making a lasting impact on both people and the planet.

Whether you're a hospitality leader looking to innovate, a business professional interested in sustainability, or simply curious about the future of conscious travel, this episode offers insights and inspiration on how values-based hospitality can change the way we travel.

This episode covers:

• SCP’s purpose-driven mission and the principles behind their “holistic hospitality” approach.
• How regenerative hospitality goes beyond sustainability to actively benefit guests, employees, and communities.
• SCP’s innovative retrofitting strategies and their impact on both guest experience and environmental sustainability.
• How SCP’s unique values and operating model build loyalty, drive positive guest experiences, and create long-term community partnerships.

Resources:

• Soul Community Planet Hotels – Learn more about SCP’s mission, locations, and offerings.
• Connect with Ken and

This episode is brought to you with support from Shiji Group, the global hospitality technology leader that helps hotels streamline operations and transform guest experiences. Recognized by their clients for their best-in-class solutions and exceptional implementation support, Shiji Group is trusted by leading brands worldwide to activate technology faster and drive better business results.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands