Nir And Far: Business, Behaviour and the Brain

Is “Lean Startup” Right for Your Idea?-Nir&Far

Oct 28, 2019

09:07

Snipd AI

Entrepreneur Lyle McKeany shares his experience using lean startup methodologies and the Hook Model at a Lean Startup Machine event. He challenges the conventional view of lean startup ideation by emphasizing the importance of problem-solving and pivoting. The podcast explores the Lean Startup Methodology, validation, and the Hook Model, discussing the build-measure-learn feedback loop and creating habit-forming products.

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Quick takeaways

Lean Startup methodology focuses on problem-solving before proposing solutions.

The Hook Model highlights the significance of habit-forming technology products through triggers and rewards.

Deep dives

Reconsidering Lean Startup Ideation Methodology

The conventional view of Lean Startup Ideation Methodology involves identifying a problem, testing risky assumptions with success criteria, and then engaging with potential customers before proposing a solution. However, the podcast highlights a shift away from this traditional approach, as illustrated by the speaker's experiences at Lean Startup Machine events. These events emphasized not getting fixated on solutions but focusing on the underlying problems that need solving, challenging the typical build-measure-learn cycle of Lean principles.

Exploring the Emphasis on Problem-Solving and Pivoting

01:58

Introduction

2min

Exploring the Emphasis on Problem-Solving and Pivoting

2min

Exploring Lean Startup Methodology, Validation, and the Hook Model

5min

Nir’s Note: Lyle McKeany is an entrepreneur writing and working on an early-stage startup. In this essay, he shares his experience using lean startup methodologies with my Hook Model at the Lean Startup Machine conference. This article also appears today on Pando Daily. Follow Lyle on Twitter @lylemckeany.

The conventional view of lean startup ideation methodology is to identify a problem, test your riskiest assumption with a certain success criterion, talk to potential customers before coming up with a solution. Then pivot or persevere until you validate a solution. But it turns out that this conventional view isn’t always the appropriate approach. Here’s how my experience at a Lean Startup Machine(LSM) event in San Francisco earlier this month proves it.

You can read the Nir and Far blog post on: Is “Lean Startup” Right for Your Idea? https://www.nirandfar.com/right-for-your-idea/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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