Maricella Herrera Avila on Knowing What You're Good at, Finding Your Allies, and Recognizing That Hard Work Isn't Enough to Be Successful

"Are you planning to get married in the next two years?" was the question that a hiring manager asked Maricella Herrera on a job interview in finance in 2012. That moment would change her professional journey forever, rerouting her from her finance path to empowering a women+ community. Today, as CEO of the Ellevate Network, with over 200,000 women+ members globally, she is helping to create a culture of equity and inclusion in business.

As someone who has been with her company for over ten years and was promoted from within to CEO, Maricella is exploring the challenges and exciting opportunities to step up from her previous organizational role as COO to one of strategy and vision.

In this episode, we discuss Maricella's journey from war-torn El Salvador and her upbringing of resilience. We discuss how her side hustle of helping Janet Hanson, founder of the former 85 Broads, became Ellevate and how Maricella joined her efforts once she withdrew her application. Maricella recalls that was the tipping point, not just a decision based on one interview. She wanted to stay in New York, and she wanted to change the world.

As an outspoken Latina who readily shares her voice, Maricella expresses the importance of finding your allies and how you will be louder if you have people around you who can support you, even if you can't be loud yourself. We compare the difference between being a "generalist" versus niching down in your skills and how to think bigger, especially when you've been promoted within the same company. Maricella dispels the myth that only hard work gets you to the next level and that talking about your accomplishments and ensuring people know your value is the answer to getting ahead.