Growth In Reverse
The 7-Figure Newsletter Teaching People “Why We Buy”
Feb 23, 2025
Explore the journey of building a successful newsletter that dives deep into buyer psychology. Discover innovative tactics for audience growth, including social media strategies and partnerships. Learn how hyper-shareable content and strong branding can skyrocket follower counts. Uncover strategies for enhancing brand visibility through collaboration and community engagement. Plus, find out the secrets behind monetizing a newsletter effectively through digital products and sponsorships!
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Quick takeaways
- Caitlin Bourgoin attributes her newsletter's rapid growth to leveraging buyer psychology and creating hyper-shareable content that engages marketers.
- Her innovative welcome email strategy and referral program blend community building with social responsibility, enhancing subscriber loyalty and engagement.
Deep dives
Caitlin Burgoyne's Growth Trajectory
Caitlin Burgoyne started her newsletter, 'Why We Buy,' in November 2020 and has experienced significant growth since then. Initially, she had a modest following, but by December 2021, her efforts began to pay off as her audience expanded from just 15,000 Twitter followers to over 40,000 within a year. This growth was catalyzed by a pivotal shout-out from a fellow creator, which led to her explosive growth in followers and newsletter subscribers. Furthermore, her commitment to actively promoting her content through various platforms has been instrumental in amassing over 220,000 followers across social media and transforming her newsletter into a widely recognized resource on buyer psychology.
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