Growth In Reverse (Newsletter Growth & Email Marketing) The 7-Figure Newsletter Teaching People “Why We Buy”
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Feb 23, 2025 Explore the journey of building a successful newsletter that dives deep into buyer psychology. Discover innovative tactics for audience growth, including social media strategies and partnerships. Learn how hyper-shareable content and strong branding can skyrocket follower counts. Uncover strategies for enhancing brand visibility through collaboration and community engagement. Plus, find out the secrets behind monetizing a newsletter effectively through digital products and sponsorships!
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Katelyn's Failed Startup
- Katelyn Bourgoin, a four-time founder, conducted 300+ customer interviews for a software product.
- Despite the extensive research, the product failed because she directly asked customers what they wanted, which is not an effective way to gather insights.
The Flywheel Effect
- Implement biopsychology tactics in marketing and share your learnings.
- This creates a flywheel effect: learning, sharing, more learning, and more sharing.
Leveraging Testimonials
- Share reader testimonials on social media, tagging the person who gave the testimonial.
- This encourages more testimonials and builds trust with potential subscribers.
