🏙️ Never Become a Former New Yorker: Inside StreetEasy’s Bold New Campaign 🏡
Every year, over 100,000 New Yorkers leave the city—only to realize the suburbs aren’t all they’re cracked up to be. StreetEasy’s latest campaign, "Never Become a Former New Yorker," flips the script, reminding homebuyers they don’t have to leave to own!
In this episode, Andrea Mazandi, Principal Brand Strategist at StreetEasy, shares how the campaign came to life with Mother New York—from uncovering key insights to crafting bold visuals and launching a hotline (1-833-I-MISS-NYC) for former New Yorkers to air their regrets.
🎧 Tune in for a masterclass in brand storytelling, risk-taking, and NYC real estate marketing.
Breaking and Entering Advertising Podcast