Social Media Marketing Talk Show YouTube Updates: Content Trends, Creator Tools, and More
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Jan 6, 2025 Discover the latest updates from YouTube, including insights from the Global Content Trends Report. Explore emerging formats like YouTube Shorts and video podcasts, and learn about new AI-powered tools for creators. Navigate the fine line between clickbait titles and maintaining audience trust while leveraging keyword research. Dive into shifts in viewing habits and advertising strategies for 2024, and uncover the importance of storytelling and collaboration in building viewer trust.
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Digital Franchises
- YouTube observes "digital franchises": communities forming around topics, not just brands.
- This presents opportunities for brands to create relevant content and expand reach.
Leverage Trending Topics
- Create content around trending topics on YouTube Shorts and Community Posts.
- Leverage existing communities to increase brand reach and engagement.
Return to YouTube for News
- Jerry Potter personally returned to YouTube for news and information last year.
- He highlights this behavior as evidence of a broader trend.