Where to promote movies for the ears?

Podcasts can be movies for the ears - so CurtCo promoted their sci-fi series Solar to movie-goers in the cinema for much of last month. There were trailers played on the big screen - and movie posters in the lobby - at all locations of Maya Cinemas.

Luxurist magazine, an up-market magazine in the UK, has placed six South Asian podcasters on the front cover of its latest issue. Veena Nayyar, Preeti, Smita Joshi, Resham Ahdan, Angelee Sidhar and Sangeeta Pillai are featured: “British South Asian women are seizing the mic, not to shout over the noise but to create meaningful conversation.”

In the UK, France, Belgium, Québec and Sweden the International Podcast Alliance has been launched - an industry body “uniting professional organisations representing podcast and audio producers, businesses and publishers globally.” The initiative will respond to common challenges including legal recognition, fair platform practices, access to public funding, and a fragmented ecosystem.