Julie Solomon: How to Grow Your Personal Brand | E174

Jun 13, 2022

01:12:30

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Are you ready to start pitching yourself and monetizing your personal brand but don’t know where to start? Speaker, author, and top-charting podcast host, Julie Solomon wants to help you turn your passions into profit. With her background in publicity, Julie Solomon is the queen of securing brand partnerships and turning your influence into a paycheck. In this episode, Hala and Julie talk about how to pitch your personal brand with what Julie calls a “signature pitch,” her new book, Get What You Want, fears and misconceptions when it comes to PR and publicity, her best tips for negotiation and pricing yourself as an influencer, and how she became one of the top leaders in influencer marketing.

Topics Include:

- Julie’s come-up story

- Leaving Harper Collins to become a freelance publicist

- The start of her blog and content monetization

- Her feature in People Magazine and her free home renovation

- Her course, “Pitch it Perfect”

- The Spotlight Method

- Fears and misconceptions when it comes to PR and publicity

- What is a Signature Pitch?

- Three elements of the Signature Pitch

- On writing her book, Get What You Want

- Best tips for negotiation and pricing yourself as an influencer

- Julie’s transformational story of money and success

- Why do you need to be your own publicist (BYOP)

- Julie’s actionable advice

- Julie’s secret to profiting

- And other topics…

Julie Solomon is a speaker, business coach, host of the top-rated podcast The Influencer Podcast, and author of the upcoming book, Get What You Want: How to Go From Unseen to Unstoppable.

Julie has launched several successful online programs including Pitch It Perfect, The Influencer Academy, and SHINE Mastermind, which teach clients how to master the important skill sets needed to take a personal brand idea and turn it into a profitable, sustainable business.

Julie’s work has been featured in top-tier outlets including, FORBES, Entrepreneur, Business Weekly, SUCCESS, and People Magazine. And she was recently named one of the Top 100 leaders in Influencer Marketing by Influence.Co.

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Resources Mentioned:

YAP Episode #38 - The Persuasion Playbook with Scott Adams: https://www.youngandprofiting.com/38-the-persuasion-playbook-with-scott-adams/

Julie’s Website: https://juliesolomon.net/

Julie’s Book: https://join.juliesolomon.net/getwhatyouwant/

Julie’s Podcast: https://juliesolomon.net/podcast

Free 5-Step Guide to Gaining Clarity: https://join.juliesolomon.net/clarity/

Pitch it Perfect: https://pitchitperfect.net/bonfire-sale/

Julie’s Linkedin: https://www.linkedin.com/in/julie-solomon-375127133/

Julie’s Instagram: https://www.instagram.com/JulsSolomon/

Julie’s Facebook: https://www.facebook.com/JulsSolomon