We are at a pivotal moment in our society where the forces of accelerating technology are starting to collide with our personal values, social priorities and legal systems. With the rise of AI and automation, knowing how to identify what is right or good in any given situation is becoming both more complex, and more essential. To get to the bottom of some of these challenging issues, I caught up with Dr Simon Longstaff, Executive Director of The Ethics Centre. Longstaff, who has been named as one of AFR Boss’ True Leaders for the 21st century, recently released a fascinating report entitled ‘Ethical By Design: Principles For Good Technology’ - that provides a framework that unifies centuries of philosophical thought, with today’s data-driven dilemmas.