EPISODE SUMMARY
In today’s fast-paced digital world, software businesses must stay connected with their customers to provide an optimal experience. However, with so much consumer data scattered across various applications and systems, getting a complete view of a customer is challenging. This problem is where a Customer Data Platform (CDP) comes in.
This week’s episode of Scale Your SaaS with Kaz Ohta, CEO & Co-Founder at Treasure Data, and B2B SaaS Sales Coach Matt Wolach will explore how a CDP can revolutionize your business and what to consider when implementing one.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 262, "How Treasure Data Went From $0 to $100M in Revenue - with Kaz Ohta"
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Kaz Ohta, CEO & Co-Founder
TOP TIPS FROM THIS EPISODE
- Data Helps Businesses Improve Customer Experiences
- Determine if Data is Right for Your Business
- Learn From Customers
EPISODE HIGHLIGHTS
- The Role of Customer Engagement Strategies in Business Success
- Personalized Customer Experience is a Game-Changer
TOP QUOTES
Kaz Ohta
[14:16] "And there's a lot of drama, and I was the head of engineering and product. So I needed to convince my co-founders, and some of the people didn't believe in so they tried to fire me to go to the board, and there was a lot of drama happening. But after that we grew from 50 million ARR to 100 million. So I'm glad we did that change."
[19:12] "I would say, commit 10 years, right? When we started the company, there were many startups in the same category, someone could pop out from stamp board, those engineering group who came out from Google started singing a product. Meta Microsoft music. After 10 years, we're the only ones who survived. Right? We listened to the customer. We had grit, right? So we just keep going."
Matt Wolach
[16:45] "I've had that same experience, where you just need the right person at the right time, sometimes they maybe have been the right person, but at the wrong time for your business growth cycle. And it can be a disaster. And I've done that as well. It's frustrating because you think they'll be so perfect, and it doesn't work out."
[19:57] "Just stay committed. And have that grit and know your customer."
LEARN MORE
To learn more about Treasure Data, visit:
https://www.treasuredata.com/
You can also find Kaz Ohta on LinkedIn at: https://www.linkedin.com/in/kazukiohta/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/
Get even more tips by following Matt elsewhere:
Scale Your SaaS