Lunch Hour Legal Marketing Transform Your Law Firm’s Blog into a Profitable eBook: A Step-by-Step Guide
Adam Kosloff presented our Lunch Hour Legal Marketing webinar on November 18, 2015 at 12pm EST.
Most attorneys who even attempt to write books get bogged down, because the process takes way too long, and they have far too many other things to do.
This webinar will give you a proven shortcut. It will show you how to leverage content that you’ve already produced on your blog (and elsewhere) to create your ebook. You won’t need to rely on untested writers or expend much effort or time.
Adam Kosloff has ghostwritten over 60 books for attorneys on subjects as diverse as personal injury, criminal defense, family law, tax law and estate planning. He will walk you through the exact, battle-tested process he uses to create ebooks for his clients. We will cover:
- How to survey your current content library to assess its ebook potential
- The importance of a Big Idea for your ebook — and how to create that awesome hook
- The secret to sewing together seemingly disparate ideas and content pieces using the same tactic employed by bestselling authors like Dave Barry and David Sedaris
- An interview-transcription process that will personalize your book and fill in any gaps — and will only take about 1-2 hours of work on your part
- How to organize your blog (and other content creation activities) in the future to create more books
- Repurposing your book into other forms of content, such as a podcast or YouTube channel
- The smartest, most certain ways to monetize your book — and how to measure success