Showcasing Artisans and Elevating Teams: How Appellation Crafts a Unique Sense of Place - Christopher Hunsberger, Appellation

In this episode, Christopher Hunsberger, co-founder and chief operating officer of Appellation, shares how the Appellation Crafted program embeds his brand deeply into local communities through partnerships with artisans, farmers, and makers.

Listeners will learn:

• How Appellation celebrates makers, artisans, and people who are the fabric of the community through the Appellation Crafted program (01:47)
• How Appellation showcases its own team members' talents and skills through the Crafted classes (05:51)
• How Appellation incorporates local materials and unique design elements to create a sense of place in their hotels (08:47)
• How Appellation's culinary-centric approach is reflected in the design of their hotels, such as the open kitchen and unique arrival experience (10:32)

Mentions:

• MIX Garden, a local gardening partner in Healdsburg (03:13)
• Wolf Coffee, a local coffee roaster (03:55)
• EDG Design, an interior design firm based in Novato (08:58)
• Jennifer Johansen, CEO of EDG Design (09:08)

If you liked this episode, check out these other ones:

• Crafting Community: What I Learned At Appellation's Event This Week with Ed Skapinok
• What We've Learned Running Community Programs - Ed Skapinok, Appellation
• How Our Hotels Become Community Pillars, Delighting Neighbors and Guests Alike - Caitlin Ornitz, Champagne Hospitality

A few more resources:

• If you're new to Hospitality Daily, start here.
• You can send me a message here with questions, comments, or guest suggestions
• If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
• Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
• If you want to advertise on Hospitality Daily, here are the ways we can work together.

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands