#72 - Competing in an Insanely Crowded Market | Chelsea Pula, Amex Global Business Travel

Senior Competitive Intelligence Manager at Amex GBT Chelsea Pula joins Adam to talk about her team's process for prioritizing competitors, the steps Chelsea takes to connect and align with cross-functional stakeholders, and how they determine which differentiations to use against different competitors. 

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Key Moments:

(00:08) Adam and Ben say hello
(03:18) Chelsea's three biggest learnings
(05:17) Competing in the insanely competitive business travel market
(9:11) Getting up to speed as a new employee
(14:34) How to differentiate against different competitors
(17:38) Shifting to needs-based selling
(22:46) How to engage sellers and increase adoption
(27:07) Gamifying competitive intelligence
(28:19) Deciding which competitors get the most attention
(30:28) Rapid Fire!!

Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Host: Adam McQueen
Production: Grayson Ottenbreit

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