Today on the Food Blogger Pro podcast, we're turning up the heat (pun intended) as we talk about some tech-geek stuff with Dr. David Darmanin from HotJar.

For this episode, Bjork interviews the founder and CEO of HotJar, a revolutionary startup whose goal is to provide highly important website visitor information to web administrators (people like you and me). And the best part? It's free.

Dr. David Darmanin: How Understanding Your Visitors Can Help You Build Traffic and Create an Income

If you haven't implemented HotJar on your site yet, you most likely just haven't heard of it yet. What Google Analytics can't do for you (or does with way too many details), HotJar makes as simple and beautiful as you can imagine. Dr. David Darmanin, the founder and CEO of HotJar, worked for years as a professional conversion expert and as a user experience (UX) designer for websites. When you put those two skills together, you get a tool that is so easy to use your grandmother could do it, and that is so good at converting your visitors into customers or subscribers that you'll wonder how you ever survived without it.

In this 57-minute episode, David reveals:

• The power of HotJar and what it can do for your website
• How understanding your visitors can get you more traffic and create more income from your blog
• What heat maps are and what you can learn from them (you'll be amazed!)
• How funneling information can tell you where your visitors are dropping off before they convert
• What a feedback loop is and how you can use it to increase your conversion
• What a net promoter score is and what it means for your blog

This interview has so much important information that you'll probably want to listen to it twice. The knowledge that Dr. David shares will definitely impact how you look at your website's analytics.

Resources:

• HotJar.com
• Hot Jar Action Plan
• foodbloggerpro.com/david

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!