The Mindtools L&D Podcast

437 — How to build engagement with your content libraries (Rebroadcast)

Mar 25, 2025
Martin Ritchie, the Digital Learning Manager at Virgin Money, dives into the world of digital learning content libraries. He discusses innovative strategies for boosting engagement and awareness of these vital resources. Key topics include promoting proactive learning mindsets, enhancing user access through simplified systems, and the significance of storytelling in learning experiences. Ritchie emphasizes the transition from traditional to informal and collaborative learning methods, highlighting the role of digital platforms in fostering a vibrant learning culture.
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ADVICE

Promote Content Libraries Actively

  • Promote content libraries actively and consistently to ensure usage.
  • Craft a learning session explaining benefits and usage, and deliver it to all new colleagues.
ADVICE

Over-Communicate, Don't Under-Communicate

  • Repeat key messages frequently, as people do not absorb everything the first time.
  • Over-communication is essential for keeping the platform top-of-mind.
ADVICE

Align Resources With Business Activities

  • Align resources with ongoing business activities instead of solely pushing a learning agenda.
  • Position content as relevant to current events like Black History Month or company-wide initiatives.
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