
The Mindtools L&D Podcast
437 — How to build engagement with your content libraries (Rebroadcast)
Mar 25, 2025
Martin Ritchie, the Digital Learning Manager at Virgin Money, dives into the world of digital learning content libraries. He discusses innovative strategies for boosting engagement and awareness of these vital resources. Key topics include promoting proactive learning mindsets, enhancing user access through simplified systems, and the significance of storytelling in learning experiences. Ritchie emphasizes the transition from traditional to informal and collaborative learning methods, highlighting the role of digital platforms in fostering a vibrant learning culture.
40:03
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Quick takeaways
- Proactive communication and regular training sessions significantly enhance employee engagement with digital learning content libraries, making learning resources more accessible and valuable.
- Integrating relevant content into employees' daily workflows and utilizing various communication channels fosters a strong learning culture, alleviating overwhelm and promoting continuous improvement.
Deep dives
Driving Engagement with Content Libraries
Digital learning content is a scalable solution for organizations to help employees build skills and overcome challenges, but its effectiveness often diminishes if not actively promoted. Many content libraries remain unused simply due to a lack of engagement efforts, but organizations like Virgin Money have successfully driven high usage through proactive communication and support. By focusing on making the Learning Hub easily accessible and continually reminding staff of its benefits, they have managed to create a culture where digital learning becomes a vital resource. Regular internal communications and tailored sessions engaging employees in the value of the library are crucial strategies for maintaining high engagement levels.
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