This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends.

Read the newsletter companion to this episode:

https://www.cheatsheetnewsletter.com/p/spotting-and-owning-trends

Here are the 3 big ideas in this week's Cheat Sheet:

How to spot trends and build businesses to own them.

Concept: Wedge versus ramp shaped businesses.

Reminder: Why it pays to bring on a Head of Finance early.

Listen, watch, or explore more of this week’s episodes:

#143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More

Listen Now | Watch Now | Episode Guide | Transcript

#144 Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur

Listen Now | Watch Now | Episode Guide | Transcript

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