Coffee With Cole: The Digital Writing Podcast

Building Your Ghostwriting Business 🚀

54 snips
Feb 14, 2025
Discover how to build a thriving ghostwriting business without testimonials by showcasing your problem-solving skills. Learn the power of offering free work to create lasting client relationships. Explore innovative strategies like 'comments as consulting' to educate clients and enhance your credibility. Unveil personal anecdotes illustrating these tactics and embrace the potential of referrals and anonymized case studies to drive your success!
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ADVICE

Free Work Pitch

  • Offer free work initially, like a "free trial," to hook potential clients.
  • This removes objections and builds trust, increasing the chance of long-term collaboration.
ANECDOTE

Free Work for Networking

  • Nicolas Cole ghostwrote a commencement speech for free for a well-connected entrepreneur.
  • This free work secured a valuable relationship and potential future favors.
ADVICE

Comments as Consulting

  • Use comments on potential clients' social media posts as free consulting.
  • Provide valuable feedback publicly to showcase your expertise and attract similar clients.
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