Discover how to build a thriving ghostwriting business without testimonials by showcasing your problem-solving skills. Learn the power of offering free work to create lasting client relationships. Explore innovative strategies like 'comments as consulting' to educate clients and enhance your credibility. Unveil personal anecdotes illustrating these tactics and embrace the potential of referrals and anonymized case studies to drive your success!
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volunteer_activism ADVICE
Free Work Pitch
Offer free work initially, like a "free trial," to hook potential clients.
This removes objections and builds trust, increasing the chance of long-term collaboration.
question_answer ANECDOTE
Free Work for Networking
Nicolas Cole ghostwrote a commencement speech for free for a well-connected entrepreneur.
This free work secured a valuable relationship and potential future favors.
volunteer_activism ADVICE
Comments as Consulting
Use comments on potential clients' social media posts as free consulting.
Provide valuable feedback publicly to showcase your expertise and attract similar clients.
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In this episode, I share insights on how to effectively build your ghostwriting business without relying on client testimonials. I emphasize the importance of demonstrating your problem-solving skills and suggest starting with free work to establish connections and gain valuable experience. I also discuss how this strategy can lead to long-term opportunities and referrals. Please consider implementing these strategies in your outreach efforts!
(00:00) Introduction to Ghostwriting (04:00) The Power of Free Work (08:00) Building Relationships (12:00) Effective Outreach Strategies
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📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com