Authority in the Wild #88 - The Four Layers of Brand Protection: A Legal Expert's Guide to Intellectual Property /w Jeff Holman
In this episode of The Nomad Solopreneur Show, I chat with Jeff Holman, founder of Intellectual Strategies.
Jeff dives into the benefits of the fractional model, the importance of protecting your brand, and strategies for safeguarding intellectual property. He also shares how he’s transforming access to legal support for startups and scaling businesses. He introduces his pioneering concept of fractional legal teams, which provide expert legal advice without the expense of a full-time in-house team.
With degrees in electrical engineering, law, and an MBA, Jeff's diverse background and 20 years of experience make his approach highly effective and versatile.
Jeff emphasizes the need for layered protection and offers insights into navigating the complex landscape of intellectual property.
🟪 Timestamps
(00:00) Trailer (02:37) The Fractional Legal Services (05:08) Understanding the Fractional Model (07:14) Benefits of Fractional Services (17:10) Navigating Intellectual Property for Businesses (20:51) Trademark Protection Explained (30:39) Understanding Common Law Rights and Trademark Registration (32:43) Trademark Registration vs. Common Law Rights (35:07) Protecting Your Unique Methodology (39:38) Trademark Protection in the Digital Age (46:35) Choosing a Distinctive Brand Name (54:48) Weekly Challenge
🟪 Connect with Jeff Holman
- Website: https://www.intellectualstrategies.com
- Linkedin: https://www.linkedin.com/in/holman/
- YouTube: https://www.youtube.com/@intellectualstrategies9742
- Instagram: https://www.instagram.com/intellectualstrategies/
- Facebook: https://www.facebook.com/61554259033445
🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio
🟪 Support the Show
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Until Next Week,
Pura Vida!