Ops Cast A Marketing Operations Framework Aligned with Organizational Priorities with Raja Walia
Aug 19, 2024
46:10
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On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.
Tune in to hear:
- The unexpected challenges and lessons of building a marketing ops agency from the ground up.
- How to navigate the complexities of Martech consolidation and budget cuts.
- The development and application of a new framework to articulate the value of marketing and revenue operations.
- Strategies for improving cross-team alignment and collaboration between marketing, sales, and customer success.
- Real-world examples of how marketing ops teams can secure budget and drive impact.
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