

How To Sell More Vinyl Records! Colemine Records Interview
Apr 9, 2024
Terry Cole from Colemine Records shares insights on vinyl marketing tactics, hype stickers, QR codes, color vinyl variants, branding, 7'' records sales dynamics, and launching a subsidiary label. Explore the significance of vinyl packaging, online marketing strategies, pricing strategies, and the resurgence of vinyl records in the digital age.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
Navigating Business Growth and Stability During the Pandemic
03:09 • 13min
The Value of Hype Stickers in Vinyl Record Marketing
15:58 • 17min
Enhancing Retail Experience for Vinyl Records
33:23 • 15min
Elevating Vinyl Record Packaging and Quality
48:19 • 2min
Exploring Online Sales of Audio File Pressings and Marketing Strategies
49:55 • 3min
Navigating Vinyl Record Pricing and Marketing Strategies
52:25 • 13min
Unveiling the Art and Design of Vinyl Record Packaging
01:05:26 • 16min
The Impact of Physical vs. Digital Music Releases
01:21:23 • 5min
Exploring the Resurgence of Vinyl Records and the Importance of Revenue Strategies
01:26:01 • 4min
Maximizing Returns through Incremental Growth
01:30:23 • 9min
Priorities in Releasing Music
01:39:08 • 4min
Brand Protection and Collaboration with Colemine Records
01:43:31 • 2min