My First Million #145 with Reed Duchscher - MrBeast's Manager Joins the Brainstorm
Jan 15, 2021
Reed Duchscher, the manager of YouTube sensation MrBeast and founder of Night Media, dives into the dynamic world of digital talent management. He reveals how MrBeast's innovative strategies propelled him to fame, and discusses the emerging trend of faceless creators. Reed also explores the potential for student athletes in content creation, the rise of personal media companies, and the exciting opportunities in the gaming and sleep app markets. His insights into influencer marketing and the future of digital entrepreneurship are both enlightening and entertaining!
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Career Shift
- Reed Duchscher transitioned from being an NFL sports agent to managing YouTubers.
- People questioned his decision, as YouTube's potential wasn't widely recognized in 2015.
Digital Talent Management Landscape
- Many talent managers for digital creators are friends, family, or relatives who help with initial brand deals and navigation.
- The digital talent management field is still underserved by professional management companies.
Creators as Businesses
- Night Media views creators as entrepreneurs and media businesses, focusing on building sustainable ventures.
- They act as outsourced COOs, handling operational plans, hiring, scaling, and product development.