Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.

He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.

But he disagrees.

In this episode you'll learn

The nitty gritty of the economics behind events
Where things get expensive
How to save money
And how to make your event feel more like a fine dining experience than a marketplace