Did you ever have to call backup for a sales pitch? Establishing value for your product takes more than a good salesman. It may take the skills of a sales engineer. In this episode, We The Sales Engineers founder and podcast host Ramzi Marjaba shares the important role of sales engineers in building value and credibility for your team and product and how it provides solutions and impact the entire sales cycle.
In this episode, you will learn:
● The important role a sales engineer plays in communicating the solutions to the customers
● How product knowledge can build trust and credibility
● How alignment between sales and technical experts affect the outcome of the sale
CEO Sales Strategies