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The Jordan B. Peterson Podcast

490. Bringing Woke Capitalism to a Shuddering Halt | Robby Starbuck

Oct 17, 2024
Robby Starbuck, a filmmaker and activist known for his documentary "The War on Children," dives into his dramatic shift from Hollywood to activism. He reveals how his family's escape from communism ignited his fight against woke capitalism. The discussion touches on the ethical dilemmas surrounding gender identity treatments for minors, the journey of whistleblowers challenging corporate ideologies, and the importance of personal authenticity in a pressured industry. Starbuck also emphasizes the need for courage to advocate for traditional values amidst cultural change.
01:39:20

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Robby Starbuck emphasizes the necessity of risking everything to initiate meaningful cultural changes against woke capitalism in corporate America.
  • Starbuck criticizes large corporations for adopting ideologies that he believes alienate their conservative customer base, advocating for consumer backlash as a method of accountability.

Deep dives

Robbie Starbuck's Battle Against Woke Corporatism

Robbie Starbuck has emerged as a prominent figure opposing what he terms 'woke capitalism', which he perceives as a Marxist ideology infiltrating major corporations. His efforts target various companies known for their socially progressive policies, including Tractor Supply, John Deere, and Harley-Davidson. Starbuck criticizes the idea of large corporations adopting ideologies that he believes betray their core customer base, particularly in conservative circles. He argues that the financial impacts of these identity politics are profound and that consumer backlash can lead to significant shifts in corporate policy.

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