32min chapter

The Jordan B. Peterson Podcast cover image

490. Bringing Woke Capitalism to a Shuddering Halt | Robby Starbuck

The Jordan B. Peterson Podcast

CHAPTER

Navigating Woke Capitalism

This chapter explores the changing landscape of corporate responses to woke capitalism, highlighting the different motivations and timelines of companies like Harley-Davidson and John Deere. It discusses the psychological implications for corporate leadership, the rise of whistleblower networks, and strategies for accountable consumer action against ideological extremism. The conversation underscores the importance of maintaining a neutral corporate environment while recognizing the shifts within corporate policies influenced by progressive ideologies.

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