Strategy Simplified

S21E15: Why Best Buy Is Winning When Everyone Expected It to Die

Nov 26, 2025
Best Buy is thriving against all odds, boosting its sales outlook while competitors struggle. Key drivers include strong sales in laptops, gaming, and AI-enabled devices. The hosts delve into how Best Buy's unique in-store experience, hands-on service, and strategic sales moments like Black Friday set it apart from pure e-commerce rivals. They also explore the intriguing disconnect between consumer sentiment and spending, along with potential strategies for enhancing customer service and revenue growth in the future.
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INSIGHT

Durable Upside Surprise

  • Best Buy raised its full-year sales and earnings outlook after durable demand across categories.
  • This signals execution strength, not just a one-off beat tied to expectations.
INSIGHT

Upgrade Cycle Beyond Phones

  • AI-enabled laptop features, new gaming consoles, and smartphones are driving an upgrade cycle.
  • These tech refreshes created a measurable lift across both in-store and online channels.
ADVICE

Prioritize Inventory, Channels, And Service

  • Maintain in-stock inventory and seamless multi-channel purchase options to win customers.
  • Train associates to give tailored guidance and offer services to differentiate from pure e-commerce.
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