Online Marketing Made Easy with Amy Porterfield

#624: 8 Ways to Address Money Objections From Your Audience

Nov 9, 2023

28:05

Snipd AI

Learn how to overcome money objections and create trust. Strategies include providing free content and offering payment plans. Address objections by going live, working with a concierge team, and using marketing efforts. Generate extra income before enrolling and discover ways to address cost objections.

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Quick takeaways

Building rapport and trust by addressing potential customers' fears and worries is crucial in overcoming money objections.

Offering risk-free trials, flexible payment plans, and personalized marketing efforts helps alleviate price concerns and increase conversions.

Deep dives

Addressing Concerns and Building Trust

In addition to money objections, it is important to address other concerns potential customers may have. Building rapport by relating to their fears and worries creates trust. Giving valuable free content prior to launching the course helps familiarize potential customers with your teaching style and messaging, establishes trust, and boosts their confidence in themselves. Offering risk-free trials or sneak peeks allows them to experience a taste of what the course offers, instilling confidence in their ability to succeed. A solid refund policy provides customers peace of mind and increases their willingness to invest in the course. The option of a flexible payment plan makes the price more manageable and less intimidating, facilitating conversions.

Introduction

5min

Strategies for Mitigating Price Objections

9min

Offering Payment Plans for Courses

6min

Addressing Money Objections

7min

Addressing Money Objections and Introducing the Miro Collaboration Platform

2min

Generating Extra Income and Addressing Money Objections

3min

A potential customer just told you your course isn’t in their budget…now what?

Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course.

I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence.

Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust.

If you’re ready to mitigate price objections from the start, you’re in the right place, my friend!

You'll hear all about:

4:58: What to do in the four-to-six week period before opening enrollment
8:18: Why I think everyone should have a refund policy, especially for your first digital course launch
11:10: When (and when not) to offer a payment plan
13:54: Why I prefer to go live with my audience instead of relying on an FAQ page
16:33: My invaluable experience working with a concierge team
19:31: How to address money objections in your marketing efforts
22:09: A creative way to help your audience pay for your digital course

So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan.

Click here to listen!

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