This chapter discusses strategies for addressing money objections from the audience when promoting and selling digital courses, including providing valuable free content, offering a risk-free trial, gathering feedback, implementing a refund policy, and offering payment plans.
A potential customer just told you your course isn’t in their budget…now what?
Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I’ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course.
I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It’s your job to understand and speak directly to what’s keeping them on the fence.
Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust.
If you’re ready to mitigate price objections from the start, you’re in the right place, my friend!
You'll hear all about:
- 4:58: What to do in the four-to-six week period before opening enrollment
- 8:18: Why I think everyone should have a refund policy, especially for your first digital course launch
- 11:10: When (and when not) to offer a payment plan
- 13:54: Why I prefer to go live with my audience instead of relying on an FAQ page
- 16:33: My invaluable experience working with a concierge team
- 19:31: How to address money objections in your marketing efforts
- 22:09: A creative way to help your audience pay for your digital course
So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan.
Click here to listen!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
