Bonnie Wan, author of “the Life Brief”

"How do you express what you want in a way that activates you, is unignorable, and automatically aligns your beliefs, your values, and how you show up in the world?”

Bonnie Wan knows what it feels like to struggle with burnout and uncertainty about where to go next. As a celebrated advertising strategist she spent years helping brands like Pepsi and BMW get clarity on their values and purpose, but she one day found herself mired and directionless in her own life–a “recovering perfectionist” with a crumbling marriage, a big job, and three young children. So she put her “work brain” to work - and sketched out a creative brief (one of the key tools of the ad trade) for herself, granting clarity on what was missing and what she really wanted in her life. Not only did “the Life Brief” save Bonnie’s marriage, recenter her parenting, and catapult her career (she was named Ad Age’s Chief Strategy Officer last year)—it has since gone on to help thousands of others through her speaking at Apple, Bain & Co, Change.org, Google, Goop, Jane Goodall’s “Activating Hope” Summit, SXSW and more. Her new book — “THE LIFE BRIEF: A Playbook for No-Regrets Living “ — creates a clear guide for anyone to break through life’s clutter and create deeper meaning through three simple stages: Get Messy. Get Clear. Get Active. This is a perfect conversation to help so many of us who seem to “have it all” yet feel restless or rudderless.

This is a past conversation from Raman’s other podcast, Modern Minorities, where each week we share minority conversations for all of our majority years. You’ll enjoy this candid conversation that we hope will provide new perspectives and learnings.