

E1127: Data privacy deep dive with Transcend CEO Ben Brook; tracking pixels, GDPR, privacy as a selling point & more | Rising Stars of SaaS 2
Oct 22, 2020
Ben Brook, CEO of Transcend, dives into the critical world of data privacy, emphasizing its importance in today's tech landscape. He discusses the challenges companies face with GDPR, highlighting the regulatory burdens on startups and the risks of non-compliance. Brook also explores how consumer attitudes are shifting towards valuing privacy, revealing a readiness to pay more for better protection. The episode critiques data collection practices and offers insights on fostering user trust in an increasingly surveillance-heavy environment.
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Data Collection Philosophy
- Respect user privacy and consider their expectations when storing data.
- Minimize data collection to only what's necessary for the service.
Facebook's Data Philosophy
- Facebook's data collection philosophy has been to store everything "just in case."
- This approach has contributed to the rise of privacy regulations like GDPR.
Respect User Privacy
- Avoid collecting data without a clear use case.
- If users would object to your data practices, reconsider them.