My First Million #139 - The Rise of "Clout" Kitchens, Why Martin Shkreli is a Rockstar, and a $100m Acquisition
Dec 23, 2020
Discover the intriguing rise of 'clout kitchens' where influencers create food brands that captivate audiences. The discussion dives into the acquisition of Penny Hoarder for over $100 million and the unique world of direct-mail marketing. Martin Shkreli's controversial persona comes under the spotlight, revealing how polarizing figures can shape public perceptions. The hosts also contemplate the future of mom-and-pop restaurants in the cloud kitchen landscape, along with personal finance strategies for tracking investments and expenses.
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Real Estate Investment in NYC
- Consider buying New York apartments in less desirable areas due to COVID.
- Rent them out for consistent income and equity growth.
The Penny Hoarder Acquisition
- The Penny Hoarder, a personal finance blog, recently sold for $105 million.
- It generated $50 million in revenue through affiliate links and performance marketing.
MrBeast Burger's Cloud Kitchen Success
- MrBeast launched MrBeast Burger, a virtual restaurant brand, using cloud kitchens.
- The launch was very successful, topping app store charts and expanding to 200 locations.
