Sleeping Barber - A Marketing Podcast SBP 033: AI. Separating Fact From Fiction, with Darby Sieben and Craig Haney
The topic on everyone's mind is AI, and we decided to jump into the conversation as well. Whether you're an enthusiast or a skeptic, there's no denying AI's significant impact on our world. We're privileged to have Craig Hainey, Head of Ventures at AltaML, and Darby Sieben, Chief Product Officer at Unbounce, join us to navigate the labyrinth that AI is.
Our discussion spans a range of topics, from debunking common AI myths to exploring how UX catalyzes adoption, among others. Most importantly, rest assured humanity is not at risk! Enjoy the show.
Our Guests
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Craig Haney - https://www.linkedin.com/in/craigahaney/ Head of Ventures @ AltaML
Darby Sieben - https://www.linkedin.com/in/darbysieben/ Chief Product Officer at Unbounce and Investor
Our Hosts
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Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Podcast Literature:
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Tristan Harris and Aza Raskin Co-Founders of the Centre for Humane Technology discuss The AI dilemma https://www.youtube.com/watch?v=cB0_-qKbal4
Reasons why AI startups will fail (Darby’s post) https://www.linkedin.com/posts/darbysieben_99-of-ai-startups-are-going-to-fail-what-activity-7071506492394242048-BSKI
AI Hype Cycle is Distracting Companies https://hbr.org/2023/06/the-ai-hype-cycle-is-distracting-companies
How Generative AI can Augment Human Creativity https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity
Timestamps:
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0:45 - Intro to Craig Hainey from AltaML and Darby Sieben from Unbounce
1:39 - AI is will not be the death of humanity
2:35 - Artificial Intelligence (AI) is NOT Artificial General Intelligence (AGI)
6:18 - What’s creating the hype for AI
8:01 - How UX is fueling adoption
10:17 - What makes AI different from a trend like PokemonGo, Segway, and Alexa voice search
16:27 - What sectors can’t use AI?
19:30 - Why are some companies aren’t going all in on AI
24:25 - The intersection of a company’s Big Data and Machine Learning (ML)
25:48 - The challenge of the ChatGPT hype cycle
32:21 - What are the risks to enterprises and how to mitigate them
39:50 - How Unbounce uses AI for landing page conversion rates
42:49 - How AltaML uses AI for clients and what they’re looking for in partners
46:55 - The new job opportunities with AI
49:00 - Sylvester.AI: A use case for monitoring cat health
51:50 - How intrapreneurs can use AI to help their company innovate
1:04:10 - Post Pod with V and Marc
Where to listen
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Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324
Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC
Youtube: https://www.youtube.com/@sleepingbarberpodcast
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