Why Youth Training Is the Fastest Growing Segment in Fitness

Why is youth training the fastest-growing segment in fitness?

Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with youth performance expert Bill Parisi to analyze the explosion in sports and fitness training for kids.

Over the last 35 years, Bill has built a network of more than 100 Parisi Speed Schools, with most locations averaging $20,000 in revenue per month while operating only four to five hours per day.

In this episode, Bill explains how NIL (name, image and likeness) deals have motivated parents to invest in training: Top college quarterbacks now earn seven figures!

He also discusses the pros and cons of early specialization for young athletes and compares average metrics from youth-training gyms and the fitness industry as a whole.

To help gym owners capitalize on demographic shifts, Bill and Chris share practical strategies: how to use events to generate referrals, how to balance seasonal variations in retention, and how to hire and keep quality coaches.

Check out this episode to discover how youth training could boost your gym's revenue and help you create a greater impact in your community.

To get more gym business data on demographics, rates and revenue, use the link below to download Two-Brain’s 2025 “State of the Industry” report.

Links

"State of the Industry"

Gym Owners United

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1:01 - Why youth training is exploding

12:04 - The early specialization debate

19:45 - Youth training metrics

33:28 - Retention in a seasonal business

37:41 - Hiring & retaining quality coaches