

Geno Auriemma on Winning (And Winning Some More)
Aug 24, 2017
Geno Auriemma, the legendary UConn women's basketball coach, has a storied career with 11 national titles and a knack for building winning cultures. He shares his definition of success, emphasizing preparation and trust in recruiting. Discover how he fosters team-first attitudes among star players and adapts roles for maximum synergy. Geno also reveals his innovative strategies to keep his coaching approach fresh and effective, while valuing candid conversations and essential traits when evaluating talent.
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Define Success By Process Not Trophies
- Success is being comfortable with your approach and preparation, not just outcomes.
- Once you've prepared people well, outcomes are largely out of your control.
Recruit By Prioritizing Player Goals
- Build trust during recruiting by showing you prioritize the player's goals, not just championships.
- Promise to help them reach their goals and expect them to trust and do their part.
Sell The Opportunity To Build
- When you lack institutional credibility, sell the promise of building something together.
- Be honest about where you are and invite recruits to help create the future.