The Shift to Streaming Dominance

Major streaming networks are increasingly focusing on streaming as their primary business model, viewing linear television as a legacy aspect of their operations. Companies like Disney and Netflix are expanding their streaming content offerings, recognizing that this shift presents significant growth opportunities. As a result, traditional advertising methods are evolving, with advertisers no longer solely reliant on a few large clients but rather targeting a broader customer base. This transition is underscored by the importance of sports content, which continues to attract significant advertiser interest due to its ability to reach large audiences effectively.