MNTN Founder and CEO Mark Douglas Talks Streaming

Mark Douglas, the innovative Founder and CEO of Mountain, dives into the evolving landscape of TV advertising in the streaming era. He discusses how tech giants like Disney and Netflix are revolutionizing media, with a focus on sports streaming. Mark highlights the shift towards data-driven, targeted advertising strategies, contrasting them with traditional broad approaches. He emphasizes Mountain's role in empowering smaller businesses to navigate this new frontier, demonstrating the future of advertising in a rapidly changing digital world.